Nghiên cứu thêm Coolhunting

  • Peter A. Gloor and Scott M. Cooper (2007). Coolhunting: Chasing Down the Next Big Thing. AMACOM Div American Management Association. ISBN 0-8144-7386-5. 
  • Bernard Cova, Robert Kozinets, and Avi Shankar (2007). Consumer Tribes. Butterworth-Heinemann. tr. 137–139. ISBN 0-7506-8024-5. 
  • Nick Southgate (ngày 22 tháng 6 năm 2003). “Coolhunting with Aristotle” (PDF). Proceedings of the Market Research Society Conference 2003.  also printed as:
    • Nick Southgate. “Coolhunting with Aristotle”. International Journal of Market Research Society 45 (2): 167–189. 
  • Russell W. Belk (2007). “You ought to be in pictures: Envisioning market research”. Trong Naresh K. Malhotra. Review of Marketing Research. M.E. Sharpe. tr. 197–198. ISBN 978-0-7656-1306-6. 
  • Scott Westerfeld, So Yesterday